Retail / Doncaster, Melbourne
/ 2018
Camilla
Our playful take on an iconic Australian brand
Project Overview
- Project Camilla
- Location Doncaster, Melbourne
- Year 2018
- Category Retail
Our design for iconic Australian brand Camilla provides an evolution of the brand’s pre-existing store aesthetic. The pared-back palette provides a muted backdrop for the vibrant garments to sing.
The delicate lace-like fretwork framing the storefront is our playful take on the brand’s signature lattice motif. Scaled-down considerably and teeming with intricate jungle foliage and wildlife artwork, it is grounded by a 4.5m high monolithic arch - heralding one's arrival into the world of Camilla.
Great to collaborate with the fantastic team at Camilla and artists Simon Leah & Georgie Seccull for their phenomenal avian insertions.