Retail / Doncaster, Melbourne / 2018


Our playful take on an iconic Australian brand

Project Overview

  • Project Camilla
  • Location Doncaster, Melbourne
  • Year 2018
  • Category Retail

Our design for iconic Australian brand Camilla provides an evolution of the brand’s pre-existing store aesthetic. The pared-back palette provides a muted backdrop for the vibrant garments to sing.

The delicate lace-like fretwork framing the storefront is our playful take on the brand’s signature lattice motif. Scaled-down considerably and teeming with intricate jungle foliage and wildlife artwork, it is grounded by a 4.5m high monolithic arch - heralding one's arrival into the world of Camilla.

Great to collaborate with the fantastic team at Camilla and artists Simon Leah & Georgie Seccull for their phenomenal avian insertions.